Web Marketing

Web Marketing is also referred to as Internet Marketing or Online Marketing. It is the planning, management and execution of sales and marketing campaigns on the World Wide Web.

Campaigns use web-centric software tools. These are hosted in virtualized hardware environments, and rely heavily on digital communication channels.

Online Marketing Techniques

Marketing on the Internet includes a mix of very different techniques.  Web Marketing practices depend on:

• the product being marketed
• the demographics of the "market"in which it is being delivered
• the uniqueness to that organization and its clientele.

In this fastest-growing arena for both retail and wholesale transactions, terminology is still evolving. The term can imply different activities from one practitioner to another.

Revolutionary Marketing Practices

Irrespective of the differences in practices and emphasis all can agree on the central fact. Marketing in on-line markets has brought revolutionary practices into the selling and merchandising of products and services. 

Marketing strategies have been impacted by dramatic new technologies.  These have emerged around the role of search engines in everyday living and working.

Search is at the heart of the productivity gains felt by most consumers and suppliers in the past couple of decades. This is very true now when the Internet touches every aspect of daily human activity. 

Web Marketing Platform

Our platform reflects this reality.  We equip our clients with tools to perform a range of techniques now essential to apply "best-practices" in web marketing and online business operations.

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