WEB MARKETING SUCCESs
the right tools for the job

thedotpeople
the right people for the job



Build Your Business Online With Us

Build Reputation & Trust

Delivering a credible message is the first step in converting a visitor into a buyer.

Authoritative, sincere and informative content will bring visitors to your site.

Optimized web content can turn SERP results and click-through leads into a steady and growing stream of customers. 

Each visitor in this flow of traffic to your site went to the trouble of finding your site.  

They are seeking the products and services you offer.  Each offering is a solution they are looking for. 

Converting a visitor into a buyer is a complex process.  Some factors can be managed, some depend on the mind behind the mouse.  But the little things, the details, are controllable.  That's why successful on-line businesses rely on integrated platforms.

Sales Engineers embedded the details in our web-based Marketing Platform.  User-friendly control panels give you complete control of your business..  

Use our tools and you will succeed in business.

The product specification is one factor.  Also the buyer's perception that it is the solution they are looking for.  This brings them to the point of lead-conversion.

What intangible element in their "click-to-buy" decision is holding the buyer back?  Your site can, and must, deliver that element.  Precipitate the buy decision.  

Your site indirectly influences customers. We empower YOU to be sensitive to these online dynamics. We put you in charge of a 360º marketing management platform.  With a full range of e-business tools you will communicate a sense of trust and build buyer confidence.  

Bridging that gap ensures your on-line success.

How to Build Trust?

Your site must impart a general feeling of confidence. It must convert visitors into buyers. The click-through decision is precipitated by each page's call to action. With that specific motivator, your conversion rates will out-perform competitors.

Conversion rates hover at between 1 and 2 1/2 % across Internet markets. To achieve higher conversion rates, your site's best-of-breed practices

  • must work to instill confidence in visitors.
  • convey clear messaging with value-add original content.
  • must address specific keywords on the most relevant SERPs.
  • issue authoritative Calls to Action that reflects your confidence.
  • must lessen the natural tension that is inherent in all online purchases.
  • achieve this by engineering an order assembly process where customers are in control, and
  • foster an overall sentiment that makes the last click the easiest - the one that powers revenue and drives down order-abandonment.

With these factors in your site's favor, a generalized sense of trust and confidence reassures your potential customer.

Your site communicates competence, honesty and transparency in dealings. These qualities, professionally managed by you, will raise conversion rates on your websites.

Build your reputation. Build Trust. Build your Business. – Rely on our tools!


Purchase the eMarketing Platform...

... and PROMOTE YOUR BUSINESS - select BASIC. Get a complete tool kit for on-line success!

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TO BE A PROFESSIONAL RESELLER of thedotpeople.com Inc.  Sell our services, unbundled, to retail customers  please select - PRO RESELLER (Note: Offered by default at our secure sales page)

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